OSCURO



Conference Identity
Spring 2021

Team—
Riley Mehl, Ashley Tseng

Mentor—
Annabelle Gould

OSCURO is a conference working to reframe women in art curation + creation. The conference name, Oscuro, is derived from the Italian word chiaroscuro, an art term used to describe the use of strong contrasts between light and dark. Oscuro, meaning “dark and obscure” speaks to how the conference brings women—who have been historically marginalized in the art world—into the light.

The identity for the conference hinges on a variable, typographic logo which acts as a framing device for the featured artworks. These works, all made by women, provide the sole source of color in the visual brand. Through overlays and bleeds, the art breaks free from the constraints of the conventional fram, or rather, male-centric narratives of art history.