The YesSF Urban Sustainability Challenge grants the world’s top innovators financial support to help revitalize San Francisco.

Identity Design
Campaign Toolkit
2024

Led by UpLink and the San Francisco Chamber of Commerce, the YesSF Urban Sustainability Challenge grants the world’s top innovators financial support to help revitalize San Francisco. This multi-channel campaign ran across the city throughout 2024 and the program operates out of the YesSF Innovation hub on Montgomery and Bush.

Drawing from the Uplink visual brand, the identity employs warm gradients to mimic the setting California sun. 

An aerial map of San Francisco is used as a graphic element throughout the system, paired with evocative testimonies and images of real SF residents.